Search Engine Optimization (SEO) will help place your site higher in the natural search engine rankings. By natural, we mean free, as opposed to pay-per-click advertising. So by optimizing your site for the search engines, you will receive free traffic.

We believe the SEO life cycle consists of five main phases

Research

SEO campaigns of all sizes and complexity levels must start with comprehensive research of both internal and external factors, processes, and goals.

Optimization

This broad topic can include many things depending on the company and situation. Some companies may need help from top to bottom. Content development, on-page optimization, site structure and internal linking optimization, link popularity development, and more. Others may only need one or two of the aforementioned items to get the ball rolling. The research will indicate which bucket you belong in.

Conversion

conversion is critical to the success of a website. When we think of conversion our minds may gravitate towards the concept of A/B testing a landing page or shopping cart process. But conversion in SEO means many things:
1) optimizing your listings for increased click through rate (CTR)
2) optimizing your keyword targeting to increase conversion
3) optimizing your pages to increase conversion
4) analyzing what content & keywords have the highest conversion rate and using that knowledge to expand the business.

Testing

SEO and conversion are moving targets. When testing the conversion of a page or item you will create your versions, launch them, collect metrics, and decide on a winner. When testing SEO for a site you will optimize the site, launch it, collect metrics, make changes, launch them, collect metrics, research, make changes, etc., etc., etc. It can be an endless cycle in the pursuit of perfection.

Education

An important lesson we’ve learned in our experience over the years as in-house SEO management is that within an organization you can only achieve so much on your own. To truly optimize a website and the surrounding business you need to ensure that everyone is on board with the initiatives and trained as to how they can impact performance.

PPC is an internet advertising model used on websites, where advertiser pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Our PPC consultants help you make best use of PPC programs like Adwords, Yahoo! Search engine marketing, Ad center and many more to optimize your search engine visibility and gain high quality score with minimum investment. With proper stock analysis and linguistic research, we boost your ROI through PPC ads that are high in quality score but have less CPC (Cost-Per-Click).

SEM is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Your eBussiness can attract profit only if you reach out to your customers and keep them updated about your online presence. In a way, online marketing is as crucial as your business itself.

CreativeHead’s search engine marketing solutions help e-businesses increase their websites’ online visibility through ethical, strategic and ground-breaking methodologies. We improve your visitor traffic, search engine rankings and generate good business leads. Through ethical and whitehat strategies, we establish a firm and trustworth brand persona for your business online and enhance its equity in the webscape.

Google Analytics is a highly sophisticated web analytics service that tells you everything that you want to know about your websites.

CreativeHead are Google Analytics consultant. We’re expert in providing you with the support services that you need to make the most of this service.

We follow a metrics-driven approach and deliver solutions that are on par with international standards. Our advantage in Application Maintenance and Enhancement services:

• Metrics-driven approach
• Domain-intensive technology
• Flexible, reliable and enhanced applications
• Mitigation of risks, disruptions and threats
• Faster time-to-market periods
• Improved productivity at sustainable costs